Create board-certified Breastfeeding and Lactation Medicine physicians. Set standards for training that prepares physicians for board certification in Breastfeeding and Lactation Medicine. Create a process for certification and maintenance of certification in Breastfeeding and Lactation Medicine. Certify physicians who have met the educational, clinical training, and examination requirements to practice Breastfeeding and Lactation Medicine. Provide and endorse resources for physicians to maintain high professional standards through professional development and lifelong learning in Breastfeeding and Lactation Medicine. Serve the public by ensuring that all physicians practicing Breastfeeding and Lactation Medicine meet the highest standards of excellence in clinical care. Educate other professions and the public about the field of Breastfeeding and Lactation Medicine. Maintain a public registry of physicians who are certified by the NABBLM. Create public and professional awareness of the field of Breastfeeding and Lactation Medicine and its importance in promoting, protecting and supporting lactating families in a manner that is inclusive and equitable. Facilitate the integration of Breastfeeding and Lactation Medicine as required education for all physicians-in-training. Advance the field of Breastfeeding and Lactation Medicine. Establish Breastfeeding and Lactation Medicine as a clinical medical specialty in academic centers and other healthcare settings. Cultivate leaders in Breastfeeding and Lactation Medicine to expand the specialty's impact on clinical medicine, public health, medical education, human rights, policy, research, and advocacy.