Mission: To improve the health of all Tennesseans through education and support of breastfeeding as the cultural norm to help further empower families. Vision: ? To become a key breastfeeding resource to help establish breastfeeding as the cultural norm. ? To improve health equity and reduce disparities so that every family will have access to information, resources, and community support to increase initiation and duration, so as to help families to meet their breastfeeding goals. ? All health care professionals; across the continuum of care, will have the knowledge and access to network necessary to educate, promote and protect breastfeeding.